Katherine Raz is a digital marketing strategist and founder of Small Craft Advisory, a boutique digital marketing consultancy in Chicago helping small businesses find and connect with their ideal customers online. Before starting her own business, Katherine was the marketing manager for Chicago-based web design firm Mightybytes, and has worked as a marketing strategist for several startups including the crowdfunding platform Indiegogo. She specializes in budget-minded small business marketing and lead generation for both B2C and B2B. Find her on Twitter at @katherine_raz.